Two men went fishing at a nearby pond. They brought poles, bait, and supplies to cook their catch over a fire. The first fisherman quickly caught a big, beautiful fish, but the second man went hours without a single bite. Finally, his bobber disappeared. He reeled in a huge fish…only to immediately throw it back. 

Bewildered, his friend asked, “Why did you let him go?” The second fisherman replied, “He was nice, but I didn’t bring a pan large enough to cook him!” 

It seems silly, but many of us live like the second fisherman—so fixated on a particular outcome or limitation we miss the obvious opportunities in front of us. We want to make a lasting and generous difference in the world, but we don’t think we have the financial means to do it. 

In many instances, “cash is king.” When it comes to charitable giving, however, retirement assets are often overlooked, swimming with possibility, and just waiting to be caught. Some experts talk about qualified retirement plans as “the most significant yet underutilized category” of all giving options.  

When you look beyond liquid assets and cast out into the pond of IRA or retirement assets, you’ll have an opportunity to give in a way that: 

If you’re looking for a way to maximize your generosity and make a splash for generations to come, don’t overlook the value of a gift from your retirement assets. 

Click here for resources and a place to start.